Internet Marketing Education | North American Institute for Internet Marketing (NAIIM)

Search Ranking Factors 2011 (Episode 02)

Podcast: Download (Duration: 20:02 — 18.3MB)

The most recent major algorithm update by Google is known as Panda, and was implemented in the United States at the beginning of 2011. It has now been deployed globally, and the web community is already feeling its impact on ranking factors.

This episode discusses the most important search ranking factors, based on the effects of the Panda Update. It should be no surprise that Google’s objectives when it comes to ranking algorithms remains consistent with its core philosophies:

1. To maximize a user’s positive search experience by delivering highly relevant search results.

2. To combat search engine spam that would detract with objective 1 above.

Listen and find out where you should be focusing your search ranking efforts for 2011 and beyond.

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Internet Marketing 2011 and Beyond (Episode 01)

Podcast: Download (Duration: 38:16 — 35.0MB)

In this premier podcast episode, your host, NAIIM President and Exective Director, Al Saucedo is recorded during a live seminar at the University of San Diego.  A PDF copy of his presentation slides are available as a Premium Resource, which can be accessed with a free Gold Membership.  Just click the Join Today button on the right.  To get the most from this episode, download the presentation slides and follow along as you listen in.

The information provided is crucial to the online (or online-facilitated) business, since it can significantly impact the tactics that comprise a company’s online marketing strategy.  Here is a summary:

1.  Introduction to”The State of Internet Marketing, 2011 and Beyond”

2.  TEN Trends to Watch

#1   Changes to Search Engine Optimization
#2   Mobile Marketing and Impact on Search
#3  Link Building versus “Like” Building
#4  Impact of the Google Panda Algorithm Update
#5  Growth of SMO (Social Media Optimization)
#6  Changes to SEM and PPC
#7  Demand for Internet Marketing Professional Standards
#8  Challenges to “Online Only” Businesses
#9  Video Content Optimization
#10 Analytics and CRO (Conversion Rate Optimization)

3.  Conclusion.

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Additional Resources are available on the Premium Resources page

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